Services
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"UX is about making digital experiences feel natural, simple, and human."
Michał Płatek - Founder
Placed in overall process
Discovery
Research
Strategy
UX/UI Project
Hardwear
MVP
Production
Maintenence
From our project
Case 15
In the Amara project, UX wasn’t about adding features-it was about removing friction. The goal was to design an experience that invites stillness and clarity. Every scroll, spacing, and transition was carefully considered to slow down the interaction and let the product breathe. By focusing on minimal structure, intuitive flow, and emotional resonance, we crafted a user experience that doesn’t demand attention-it earns it through silence, presence, and precision.
In the Amara project, UX wasn’t about adding features-it was about removing friction. The goal was to design an experience that invites stillness and clarity.
What is UX/UI
Research
Every effective design starts with understanding. Before we design anything, we dive deep into your users’ behaviors, motivations, and pain points. We conduct thorough research—both qualitative and quantitative—to uncover what truly matters. This step ensures we solve real problems, not just surface-level symptoms, and helps align user needs with your business goals.
Clarity
A great interface should feel invisible. We prioritize clarity by crafting layouts that are intuitive, content that’s easy to digest, and navigation that flows naturally. Visual hierarchy, spacing, and clear CTAs aren’t just aesthetic choices—they’re critical tools that guide users and reduce cognitive load, helping them achieve their goals effortlessly.
Accessibility
Accessibility isn’t optional—it’s a core principle of good design. We build interfaces that are usable by everyone, including people with visual, motor, or cognitive impairments. That means proper color contrast, keyboard navigation, alt texts, and compliance with accessibility standards. The result? A product that’s open, inclusive, and future-proof.
Wireframing
Before design comes structure. Wireframes help us define how users will interact with the interface, where content will live, and how information flows from one point to another. This stage eliminates guesswork and misalignment early on, giving everyone—designers, developers, and stakeholders—a shared vision of the product’s skeleton.
Responsiveness
Users switch between devices constantly, and they expect consistent quality wherever they are. That’s why we build responsive interfaces from the ground up—adapting every screen, button, and layout to look and feel just right on phones, tablets, and desktops. The experience stays smooth, fast, and visually coherent no matter the context.
Simplicity
Simplicity is the outcome of smart decisions. We don’t add elements just because they “look good.” We aim to strip away the unnecessary, leaving behind only what serves a clear purpose. This approach creates elegant, focused designs where users know exactly what to do—and enjoy doing it.
Iteration
Design is never finished on the first try. We believe in testing early and often, collecting user feedback, and making data-informed refinements throughout the process. By iterating, we avoid assumptions and arrive at solutions that are both user-approved and aligned with business KPIs.
Purpose
We design with intention. Every icon, button, and animation must serve a specific function—nothing is random. Whether it’s to guide attention, trigger emotion, or drive conversion, every design decision is tied to a clear goal. That’s how we ensure the product not only looks good, but truly works.
We rely on DATA
These statistics clearly show that UX/UI is not just about visuals — it directly impacts business results. Better user experience leads to higher conversion rates, stronger retention, greater customer satisfaction, and increased revenue. In a digital world where users make decisions in seconds, UX-driven design is one of the most powerful levers for competitive advantage.
increase in UX investment
for design-led companies
due to poor UX
is up to 100 times more expensive.