Parkeye
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This project was developed as part of an initiative supported by Polish Development Fund (PFR) and focused on creating a modern landing page for a city parking application. The product aims to help drivers find available parking spots faster, reducing unnecessary traffic in urban areas while contributing to lower CO₂ emissions and a more sustainable city environment.
The landing page was designed to present the concept at an early stage of the product lifecycle, with a clear goal: validate the idea, communicate its impact, and collect early interest through a waitlist before the full application launch.
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The design and development process began with defining a clear narrative built around the relationship between the urban parking problem, the proposed solution, and its measurable impact on both users and the environment. From the outset, the visual direction was intentionally modern and technology-driven, using dynamic blue and green gradients with subtle purple tones to evoke innovation, sustainability, and movement. Blur effects, application mockups, and clean iconography were applied to emphasize the digital nature of the product while maintaining a light and refined aesthetic.
The landing page was structured as a smooth, scroll-based story that guides the user naturally from the hero section with a clear call to action, through the explanation of the problem and solution, into a concise breakdown of how the application works and the real-world impact it can generate, including reduced parking search time and lower CO₂ emissions. Scroll-synchronized text animations were used to add rhythm and depth without overwhelming the content, ensuring clarity and usability across devices. In parallel, a dedicated waitlist subpage was designed with a minimal email capture form and a focused presentation of the app’s key features, optimized to shorten the path from interest to conversion and support early-stage product validation.