El-toro
Modern e-commerce
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El-Toro Equestrian Shop is where passion for horses meets professionalism and high-quality products. Founded out of love for these magnificent animals, our store offers everything you need to care for your horse and enjoy horseback riding. Our range includes riding equipment and accessories, supplements, treats, feeds, grooming products, and stable and stall equipment. We focus on providing practical and affordable products from well-known manufacturers to ensure the best for our customers.
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The El-Toro online store was born out of a deep love for horses. The name of the store comes from the owner’s 11-year-old horse, Traken. They have been together for three years, and it is thanks to him that the owner could rekindle a childhood passion. The store strives to provide customers with riding equipment suitable for both amateurs and equestrian enthusiasts.
The primary goal of the El-Toro online store project was to create a modern, user-friendly e-commerce platform that reflects the brand’s passion for horses and commitment to quality. The website needed to be visually appealing, intuitive, and capable of handling a diverse product range. Enhancing the shopping experience for customers was crucial by integrating seamless navigation, secure payment options, and efficient logistics solutions.
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The graphic design of the El-Toro store, including the color scheme and fonts, was intended to bridge the world of equestrianism. We used beige to represent hay, fields, and meadows, and a very dark brown to evoke stables, horses, trees, and paddocks. The entire aesthetic is minimalist, clear, yet striking. The well-coordinated layout perfectly complements the nature of the products, creating an ideal composition.